True to the name, a headshot basically focuses on the face of the person. People, who are holding important roles and positions within an organization, must be represented rightly, for which the choice of photograph does matter. Headshots are typically used in company websites, personal profiles on social media & platforms like LinkedIn, and for marketing materials. If you need professional headshots of your key team members, there are a few factors to consider, most important of which is to select the right corporate photography service. In this post, we are sharing the basics that are worth knowing.
Focus on expertise
Headshots and personal portraits require experience and expertise, and a good corporate photography company can make a big difference. Headshots can be taken within the workplace, at specific outdoor locations, or in a studio. Find a service that can offer all the options, so that you can take your call. You can also consider hiring a corporate photography team based on their work profile. Check some of their recent work, and don’t shy away from asking relevant questions, like clients they have worked with, their approach to the job, and how much do they charge. Costs of corporate photography depends on the bulk or volume of work too, so you may consider this as a yearly project and a part of your branding plan.
Getting an estimate
Some corporate photography services prefer to charge for each portrait or headshot, while others may have a bulk offer, based on your requirements. Getting a personal portrait or headshot may seem expensive for one person, but remember that these pictures also represent your brand and professional attitude. As such, paying a tad more for a more experienced service is never a bad idea. You should, however, get a fair estimate in advance.
Be specific
Headshots, portraits and other kinds of corporate photography often need a specific approach or theme, so if you are hiring a team for the job, make sure that they know of the same. They can also help you get headshots in the way you like, so that the same image can be used for a wide variety of needs. Also, if you have any references to share, do mention the same, so that the team taking the pictures are aware of your expectations.
Look for corporate photography services now and do ensure that you have a clear contract for them.
Headshot photographer typically take place in a studio or on location, and can include a range of poses and expressions to fit different needs, such as serious, professional, friendly or approachable.