Did you know that color can influence human emotion and behavior? This is called color psychology — a powerful tool that affects how we see and respond to an environment. Color can be an essential design element in the workplace, and for good reason. Different hues can boost the aesthetic qualities of an office space, as well as the mood and productivity of individuals.
For example, individuals who work in a stimulating environment, such as a fire station or hospital, may appreciate the color red. Studies have found that this deep shade increases the heart rate and boosts blood flow. For this reason, red can be a great addition to a space where physical activity or mental alertness is required. However, this hue shouldn’t be used in excess since it could trigger feelings of aggression and competition between workers.
What colors should you avoid in the workplace? Neutral colors such as white and gray may be modern and inoffensive, but they aren’t particularly stimulating. Moreover, they can have adverse effects on a person’s mood and actions. For example, gray may encourage workers to be passive and disengaged.
From floor to cubicle, to the meeting room and beyond, color psychology can be used to create an office space that is motivational and inspiring. For more ideas on how you can incorporate various shades to increase performance in the workplace, see the accompanying resource.