Envision yourself in a strange town, trying to locate something to eat. You use your phone to look for a restaurant, find one, and go to their website — but the menu is a PDF that is small, difficult to see, and doesn’t fit well on the phone screen. What do you do now? You return to Google in search of another eatery with a working website.
The goal of this basic example is to show that having a mobile-friendly website is critical no matter what industry you’re in, how big or little your company is, or what type of customer you serve.
The accompanying picture offers helpful tips and ideas for operating a mobile site that attracts clients in, holds their attention, and encourages them to interact with your firm. It gives a review of the key distinctions between mobile and desktop website design, as well as more detailed information on advanced approaches that a company can utilize to gain a competitive advantage. Any startup or even a well-established company that wants to increase traffic and conversions on its mobile website will find the material beneficial.
Teams should recognize how important mobile-friendly website design is for SEO in addition to having a fantastic website to keep clients and prospects pleased (search engine optimization). In recent years, Google began to incorporate mobile-friendliness into its page-ranking algorithm, and its effect continues to expand. Because more people are using their mobile devices instead of a traditional computer, Google is making a wise move. This is especially true for local searches while on the go. Google also doesn’t want to irritate its customers by promoting terrible mobile websites in its search results, so expect rankings to grow increasingly reliant on mobile-friendliness as time goes on and Internet access via mobile devices becomes more common.
Continue reading for more information on how to create a mobile-friendly website.